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Advertising & Marketing Careers for Women: Marketing Manager

Career: Advertising or Marketing Manager
Average salary: $73,060
Degree needed: Bachelor’s or master’s degree in advertising, marketing or business administration
Certifications: Advertising Skills Certification or other advertising/marketing certifications are a plus

Scholarships: Apply Online

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These three online colleges offer degrees in marketing. Learn more from our partners!

Ashworth University

South University

Westwood College Online

Common employers: Advertising firms, companies who want to do in-house advertising, companies who need a manager to oversee their advertising efforts
Job outlook: Average job growth, highly competitive, good potential for women

Common duties may include:

  • Overseeing advertising and promotion staff
  • Managing client accounts
  • Being the liaison between your firm and the contracted employer
  • Overseeing creative and media services
  • Overseeing media buying staff

Skills needed:

  • Strong communication skills
  • Work well under pressure
  • Creative
  • Good at problem solving
  • Highly motivated
  • Negotiation skills
  • Computer knowledge

YourBeanstalk’s Opinion: Careers in advertising and marketing are demanding but very rewarding for women. Advertising and marketing managers usually receive performance-based bonuses that can be quite substantial. Most advertising and marketing jobs are located in big cities on the coasts. Because this career often requires extensive travel and long work hours, it may not be suited for single moms or working mothers. It is a great career for the married or single woman who is driven, decisive and career-minded.


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On January 29, 2008, 3:12 pm Sheila said:

At this point, it seems like this career option is better than a lot of the others I've looked at. Any women have opinions here? I'd LOVE to find out more!

I'm looking at others:

http://www.yourbeanstalk.com/jobs-education/job-career-articles/administrative-careers-for-women-office-manager.html

for example, but I'm hoping I have a lot of options. I might need to go back to school, I hope there are a lot more things written about schools and how to find the right college.

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